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This Privacy Policy describes the processing of personal data carried out through the website www.vitifera.it.
Data Controller
Vitifera di Marco Vacchetti
Via Scuole 5/A
38076 Madruzzo (TN) – Italy
Tax Code: VCCMRC70H27A944W
VAT No.: 02012110223
Email: info@vitifera.it
Data processed and purposes
Vitifera processes the personal data necessary for the operation of the website and for the provision of the services requested by users.
Website browsing and security
During browsing, technical data necessary for the operation, security and proper provision of the website may be processed.
Registration and account
The data provided by the user are used to create and manage the personal account.
Orders and purchases
Personal, tax, contact, billing and shipping data are processed to manage orders, payments, deliveries and the related administrative and tax obligations.
Requests for information
Data provided through contact forms, email or other channels are used to respond to the requests received.
Newsletter
The email address is used to send newsletters and promotional communications only when the user has given the relevant consent. Consent may be withdrawn at any time through the unsubscribe link included in the communications or through the functions available in the account.
Statistics
The website uses Google Analytics only after the user has given consent to the “Statistics” category.
Legal bases
Depending on the circumstances, data are processed in order to:
- perform a contract or provide a service requested by the user;
- comply with legal obligations;
- meet technical and website security requirements;
- manage activities for which the user has given consent, such as newsletters and statistics.
Access through external accounts
The user may choose to register or log in through Facebook, Google or Amazon. The connection with these services takes place when the user voluntarily selects the relevant button. The providers may communicate to Vitifera the data necessary for registration or access according to the permissions granted by the user.
Payments
When the user chooses external payment services, such as PayPal, the data necessary to manage the payment are also processed by the relevant provider according to its own privacy policy.
Spam protection
Some forms on the website use Google reCAPTCHA to prevent spam and automated use. The service may process technical data relating to the connection and interaction with the website.
Recipients of the data
Data may be disclosed, only to the extent necessary, to parties providing technical services, hosting and email services, payment services, shipping and logistics services, IT support and administrative or tax consultancy.
Data may also be disclosed to public authorities where required by law.
Some service providers may process data outside the European Economic Area in accordance with the safeguards provided for by the applicable legislation.
Data retention
Data are retained for the time necessary for the purposes for which they were collected.
Data relating to orders, invoices and administrative documentation are retained for the periods required by the applicable legislation. Account data are retained until the account is deleted, except for data that must be retained in order to comply with legal obligations. Data used for newsletters are processed until consent is withdrawn.
Cookies
The website uses cookies necessary for its operation and, subject to consent, statistical cookies.
The user may change their preferences at any time through the “Cookie preferences” button available on the website.
For further information, please refer to the Cookie Policy.
Rights of the data subject
The data subject may exercise the rights provided for by the applicable legislation, including access, rectification, erasure where applicable, restriction of processing, data portability where applicable, objection and withdrawal of consent previously given.
Requests may be sent to info@vitifera.it.
A complaint may also be lodged with the Italian Data Protection Authority (Garante per la protezione dei dati personali).
Last reviewed: October 2026